50+
Sustainability challenges
2.1kg
Avg CO₂ offset per event
94%
Player behaviour change rate
180+
Partner organisations
Architecture
How it works.
Design & gamify
Sustainability objectives are translated into game mechanics using our challenge-design framework — grounded in self-determination theory and operant conditioning principles. Each challenge is calibrated for intrinsic motivation, balancing achievability against stretch goals to maximise sustained engagement and behaviour transfer.
Play & compete
Players participate through live events, in-app challenges, and real-world activations. AI personalises difficulty and content to each player's sustainability literacy, geographic context, and engagement history — ensuring relevance at every touchpoint. Social mechanics amplify reach through team challenges and community leaderboards.
Measure & report
Every player action is mapped to a validated environmental impact metric — CO₂ equivalent, water consumption, waste diversion, or biodiversity proxy. Aggregate impact is reported at individual, team, and organisation level with methodology-transparent dashboards suitable for ESG reporting and regulatory disclosure.
Capabilities
What’s under the hood.
Challenge design engine
AI-authored sustainability challenges across 8 environmental domains — tuned to regional relevance, seasonal context, and participant capability.
Real-time leaderboards
Dynamic leaderboards with individual, team, and corporate rankings. Social comparison mechanisms calibrated to drive engagement without inducing demotivation.
Carbon impact measurement
Player actions mapped to peer-reviewed lifecycle assessment data. CO₂, water, and waste metrics calculated transparently with methodology citations.
Global event platform
Synchronised live events connecting players across geographies around shared sustainability moments — Earth Hour, COP cycles, and custom brand activations.
Corporate & B2B events
White-labelled event infrastructure for corporate sustainability programmes, team-building, and ESG stakeholder engagement at scale.
Behavioural analytics
Post-event analysis of behaviour change persistence, challenge completion patterns, and community growth metrics — evidence for impact claims and programme iteration.
Use cases
Play with purpose.
Sustainability teams
Engage employees in ESG goals through play, not obligation
Generate auditable impact data for regulatory and investor reporting
Run global sustainability campaigns with a single platform
Measure behaviour change with validated environmental metrics
Gaming communities
Host sustainability-themed events with real-world impact
Build community identity around environmental responsibility
Monetise purpose — carbon offsets, charity donations, brand partnerships
Attract purpose-driven players to your platform ecosystem
Educational institutions
Teach environmental science through experiential gamification
Run inter-school sustainability competitions with measurable outcomes
Align with curriculum environmental objectives using validated content
Engage students with topics that matter beyond the classroom