50+
Sustainability challenges designed
2.1kg
Avg CO₂ offset per player per event
94%
Sustained behaviour change rate
180+
Partner organisations worldwide
How it works
Play, compete,
and prove impact.
Design & gamify
Sustainability objectives are translated into game mechanics using our challenge-design framework — grounded in self-determination theory. Each challenge is calibrated for intrinsic motivation, balancing achievability against stretch goals to maximise sustained engagement and real-world behaviour transfer.
Play & compete
Players participate through live events, in-app challenges, and real-world activations. AI personalises difficulty and content to each player's sustainability literacy and context — ensuring relevance at every touchpoint. Social mechanics amplify reach through team challenges and community leaderboards.
Measure & report
Every player action is mapped to a validated environmental impact metric — CO₂ equivalent, water consumption, or waste diversion. Aggregate impact is reported at individual, team, and organisation level with methodology-transparent dashboards suitable for ESG reporting and regulatory disclosure.
The Problem
Sustainability feels abstract. Games make it real.
73% of people want to act on climate change but don't know where to start. Obligation and guilt don't work. Intrinsic motivation, competition, and visible progress do.
The Method
Behaviour change science, wrapped in gameplay.
Every challenge is built on self-determination theory and operant conditioning. Players earn XP for real-world actions, compete in live events, and track measurable environmental impact in real time.
The Proof
94% of players sustain new behaviours after the game.
Post-event surveys across 180+ partner organisations show that gamified sustainability challenges produce lasting habit change — not just one-off participation.
Capabilities
What’s under
the hood.
Challenge design engine
AI-authored sustainability challenges across 8 environmental domains — tuned to regional relevance, seasonal context, and participant capability level.
Real-time leaderboards
Dynamic leaderboards with individual, team, and corporate rankings. Social comparison mechanisms calibrated to drive engagement without inducing demotivation.
Carbon impact measurement
Player actions mapped to peer-reviewed lifecycle assessment data. CO₂, water, and waste metrics calculated transparently with full methodology citations.
Global event platform
Synchronised live events connecting players across geographies around shared sustainability moments — Earth Hour, COP cycles, and custom brand activations.
Corporate & B2B events
White-labelled event infrastructure for corporate sustainability programmes, team-building, and ESG stakeholder engagement at scale.
Behavioural analytics
Post-event analysis of behaviour change persistence, challenge completion patterns, and community growth metrics — evidence for impact claims and programme iteration.
Use cases
Play with purpose.
Sustainability teams
Engage employees in ESG goals through play, not obligation
Generate auditable impact data for regulatory and investor reporting
Run global sustainability campaigns on a single platform
Measure behaviour change with validated environmental metrics
Gaming communities
Host sustainability-themed events with real-world impact
Build community identity around environmental responsibility
Monetise purpose — carbon offsets, charity donations, brand partnerships
Attract purpose-driven players to your platform ecosystem
Educational institutions
Teach environmental science through experiential gamification
Run inter-school sustainability competitions with measurable outcomes
Align with curriculum environmental objectives using validated content
Engage students with topics that matter beyond the classroom
Product team
Talk directly to the
product manager.
Have questions about running a sustainability event, corporate partnerships, or how Green Game Studio fits your organisation? Ethan oversees the product and is happy to discuss.
Ethan
Head of Marketing, Networks & Communications · PM
Mohosoft